A Free Event, starting at 10am on March 10, 2012
Join Whole Foods Maui on March 10th at 10am, for a FREE event “Cracking the Parmesan Cheese”.
Whole Foods Market will kick off a month-long celebration of one of Italy’s most famous culinary jewels, Parmigiano Reggiano, with an in-store demonstration that will honor the tradition behind the “king of cheese” while highlighting what it has to offer.
There will be samples, recipes and pairings throughout departments while attempting to break its own world record for simultaneously “cracking open” hundreds of hand-selected wheels of 24-month-aged Parmigiano Reggiano wheels.
Whole Foods Market cheesemongers will demonstrate the art of breaking into this spectacular cheese with the traditional method that preserves its salty, crunchy, crumbly internal crystalline structure. The process of carving into and portioning each 85-pound wheel requires an expert hand. AND this weekend only can you enjoy this amazing cheese for less! On sale for $7 dollars off the regular price.